Every business have a brand, whether it is part of a strategy or has not been planned. The most critical question is whether it is a good brand. And to what extent it contributes to your business strategy.

The branding is the management of your brand and has become an increasingly regular topic of conversation. What must be clear is that it does not matter how big your business is, the segment in which you operate does not matter. Your business is a brand and it is better to manage it properly so as not to generate future problems.

What problems? Lack of identity or communication inconsistent with the philosophy of the company, product or service, for example.